Western Electrical Contractors Association, Inc.

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Introducing WECA's Newest Industry Partner: Curri. On-demand construction material delivery.

Thursday, June 03, 2021

Curri joins the Western Electrical Contractors Association, Inc. as an Industry Partner

Curri is the leader of the on-demand construction material delivery service, a market that has exploded in the wake of global supply chain disruptions.
Los Angeles, Calif – June 02, 2021 – Curri, the technology platform revolutionizing last-mile construction material delivery, announced today that they are joining the WECA family by becoming a proud service provider. Today, WECA proudly represents a diverse membership of over 280 companies dedicated to the Merit Shop philosophy; these companies employ an estimated 6,000 people in California, Arizona, and beyond. WECA is currently training a record 890+ Commercial Electrical, Residential Electrical, and Low Voltage apprentices, and is the largest provider of Electrician Trainee education in California.

Last-Mile Delivery Logistics and Elastic Scale

Last-mile delivery logistics is the last step of the process and key to customer satisfaction. It is also both the most expensive and time-consuming part of the shipping process. With the continuous rise of ecommerce in US retail sales, providers in every industry focus on delivering speedy fulfilment and distribution, at the lowest cost. The Covid-19 pandemic global crisis has disrupted showroom, distributor and construction wholesalers chains and has highlighted the need for flexible and reliable delivery of construction supplies and materials.

However, the complexity of such deliveries has driven high costs and frequent delays when handled by traditional and antiquated couriers.

That’s where Elastic Scale comes in. Elastic scale is a concept where you only pay for what you need. Oftentimes, a traditional fleet leads to underutilized trucks or drivers who sit around waiting for orders to come in. Thanks to its nationwide and diversified fleet, Curri allows for elastic scale, and enables showrooms and distributors to never have to say “no” to a sale.

Curri has revolutionized the industry, ensuring that these complex loads are delivered faster, with more precision and are more resilient to disruptions along the way, all thanks to a deep layer of tech-powered technology. Curri provides real-time data and transparency on every shipment, allowing companies to better track the shipments that matter the most.

“Because of COVID, the construction industry has innovated in one year what would take ten. Curri solves the costly wait times for construction supplies, they now arrive ‘just in time’ to the job site. It’s a win-win - benefitting suppliers, construction professionals, and more importantly the American people as we build/rebuild post-COVID.” says Andrew Lee, VC Investor at Initialized Capital.

Market Demands and Growth

Last-mile delivery for showroom and distributor wholesalers is highly fragmented, currently served by a combination of inelastic, traditional and expensive in-house fleet, tech-backward local couriers, and suboptimal alternatives like calling an Uber. As a result, the choice of last-mile courier is largely left to the local branch and large enterprises lose the benefits of scale and integration. By providing a nationwide, tech-forward solution that addresses all of their needs, from on-demand to scheduled, and sedans to semis, Curri is in position to own the market for last-mile delivery in the construction wholesalers vertical.

"Our latest Series A funding enables us to continue our rapid growth and meet the overwhelming demand...but make no doubt this is a global business" said Matthew Lafferty, co-founder and CEO at Curri. "We're expanding our services and the markets we reach by providing customers with advanced technology, complete transparency and the fastest delivery options in the industry."

Thousands of customers, including Ferguson, Graybar, Rexel and Platt, already utilize Curri to deliver their time-critical shipments throughout the US . They trust Curri to quickly and securely deliver complex loads ranging from heavy machinery to lighter equipment such as long pipes or struts, large appliances like water heaters and refrigerators, or several pallets and pipe bundles.

“Suppliers who don’t have the ability to make urgent, on-demand, or long distance deliveries are leaving sales on the table and risk losing customers and business to suppliers who do. Fleet Augmentation is the secret weapon of suppliers who care about getting material in their customer’s hands, fast.” says Lafferty.

Use Curri to boost your existing fleet and match your customers' expectations.
A start-up with an “888” phone number

Curri prides itself on assisting customers all along the booking process.

Our Customer Success Team offers professional support over the phone, the chat and by email from 5am to 10pm nationwide. In fact, customers reach a live person in less than 30 seconds on average!

Drivers' pickup median times are 30 minutes for a car and 45 minutes for a truck. Curri offers proof of delivery and live tracking for all deliveries.

About Curri

Based in Los Angeles, Calif., Curri was founded in 2017 and has grown to be the leading on-demand construction material delivery service provider. Curri makes shipping faster, safer, and more transparent than ever through people, service, and technology. From real-time, data-driven notifications to tracking over tens of touch points within a shipment, Curri surfaces more information than any other provider, increasing the velocity and transparency of the supply chain. To learn more about Curri, please visit www.curri.com
Our mission is to be the way the world delivers construction and industrial supplies.
Follow Curri on Twitter and LinkedIn. Read our white paper about the Cost of Operating a Fleet.