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 Apprenticeship Outreach and Recruitment Specialist - Full-time. Remote and can be based out of at any of WECA's California locations (Rancho Cordova, Fresno, Riverside, or San Diego). Posted 7-13-26

Senior Manager, Marketing, Communications & Growth - Full-time.  Hybrid or remote within Arizona, California, or Utah; or based at a WECA office location in Rancho Cordova, CA; San Diego, CA; Fresno, CA; or Woods Cross, UT. 

Interested applicants for any open position should thoroughly review the position description and requirements below and then submit a resume and cover letter to HR@goweca.com. Please specify the position for which you are applying in your subject line.

Western Electrical Contractors Association (WECA) is hiring an Apprenticeship Outreach and Recruitment Specialist. This is a remote position and can be based out of any of WECA's California locations: Rancho Cordova, Fresno, Riverside or San Diego.

WECA is a nonprofit organization serving merit shop electrical contractors, their employees and the industry suppliers that support them. In California, WECA offers federal and state-approved Commercial, Residential, and Low Voltage (Voice Data Video and Fire Life Safety) Electrical Apprenticeship programs, a state-approved Electrician Trainee program, certification exam preparation classes, and state-approved continuing education classes for journeyperson electricians and low voltage technicians. In Arizona, WECA offers a federal and state-approved Commercial Electrical Apprenticeship program and continuing education classes for Journeyperson electricians. In Utah, WECA offers a federal and state-approved Commercial Electrical Apprenticeship program. WECA additionally shares its expertise by producing curriculum products and publications for the industry.

Job Summary:

The Apprenticeship Outreach and Recruitment Specialist works with the Workforce Development Team to promote WECA’s Apprenticeship programs and to increase the awareness of WECA and the benefits an apprenticeship offers by partnering with school districts, civic associations, minority resource centers, and other community-based organizations.

The AWDROS oversees the apprenticeship application process including, but not limited to, sourcing applicants, identifying whether or not minimum qualifications are met, scheduling and proctoring basic skills and aptitude tests. Scheduling interviews and conducting apprenticeship orientations at all WECA locations.

The AWDROS manages affirmative action programs and develops EEO policies and procedures as they pertain to the apprenticeship programs and workforce development responsibilities. They will monitor and evaluate compliance with equal opportunity laws, guidelines, and policies to ensure that employment practices and contracting arrangements give equal opportunity without regard to race, religion, color, national origin, sex, age, or disability.

Essential Functions:

Recruitment Management:

1. Develops, implements, and evaluates recruitment and selection processes and practices.

2. Analyzes the effectiveness of recruitment and selection strategies and procedures.

2. Manages the entire recruitment/intake process to ensure compliance with policies and procedures.

3. Produce various reports measuring the effectiveness of recruitment efforts.

4. Provides information regarding program minimum requirements and benefits to prospective students via personal visits, phone calls, emails and direct mail.

5. Works with Membership and Marketing Departments to source and create strategies for difficult to recruit areas.

6. Responsible for quality and accuracy and management of WECA’s EEOC Compliance Plan as it pertains to apprenticeship programs to ensure continued work in the area of diversity. This includes work with Women’s Organizations, Minority Groups, Veterans Groups, etc. Documentation of efforts, producing reports for WECA and Government Agencies and responding to audits.

7. Work in a highly collaborative manner with others across the organization, external contacts of significance, and members of WECA. i.e., BIA, Job Corp, Schools, etc.

8. Responsible for recruiting qualified applicants for WECA’s Apprenticeship and Training Programs in accordance with state and federal regulations and company policies and procedures, consistent with the highest ethical standards.

9. This position is responsible for facilitating testing and interviewing activities for all of WECA’s apprenticeship programs and conducting follow-up with interviewees and applicants.

10. Collaborates with other to provide input on Handbook Updates, Standards updates and/or policy changes or additions.

Training and Education:

1. Provides guidance, assistance, and training to interview participants and others on all aspects of the recruitment and selection process.

2. Develop and revises recruitment procedures and instructions for interview participants and others.

3. Serves as a resource and provides training on the application and interview process.

4. Works in a collaborative manner with contractors and other agencies on matters pertaining to workforce needs and recruitment.

Promotion and Marketing:

1. Contacts and meets job counselors to explain the benefits of program.

2. Participate in job fairs, outreach events, and other special events to explain programs to potential students and contractor members.

4. Responsible for creating and maintaining a comprehensive project plan that includes recruiting events.

5. Responsible for development and maintenance of relationship/partnership with various groups such as VA, EDD, BIA, NAWIC, etc.

6. Produces reports on success of various promotions as requested.

Workforce Development and Customer Service:

1. Works with contractors in the development of ideas and strategies to address short- and long-term workforce needs.

2. Understands Apprenticeship Rules and Regulations, and Apprenticeship Standards for all programs.

3. Composes letters as necessary.

4. Partners with other Staff Members on Apprenticeship needs and disciplinary preventative measures

5. Services as part of the overall Operations Team and assists with various projects and customer service as required

6. Responds to client needs and inquiries with in a courteous and timely manner (ASAP, but within 24 business hours)

Knowledge, Skill and Experience:

1. Must have effective communication and interpersonal skills as well as those needed for conducting needs assessment, providing input on candidate
selection and problem solving in group or one on one situations.

2. Ability to interact effectively as either a leader or as a member of a team and work collaboratively with other departments.

3. Ability to listen to customers (e.g. staff, etc.) and to understand and respond positively to their requests.

4. Ability to adapt to changing assignments and multiple priorities.

5. Ability to manage multiple tasks and successfully meet deadlines.

6. Ability to set a professional and positive image for the Association.

7. Able to conduct complex analyses and develop recommendations.

8. Ability to use Microsoft Office (Word, Excel, Outlook, and Publisher) and common office equipment (multi-line phones, copiers, fax, etc.)

9. This position is not a Monday through Friday 9am-5 pm position as recruiting the best candidates requires evenings and weekends.

10. This position requires travel throughout the State of California, Arizona and Utah, 75% travel.

11. Must have normal automobile insurability and valid driver’s license. Normal insurability is defined as the ability to secure insurance coverage without high-risk premium or cancellation.

12. This position requires the use of personal vehicle. Expenses associated with business travel are reimbursed.

13. Prior experience in / knowledge of the electrical field a plus.

14. Knowledge of recruitment, screening, interviewing and referral processes as well as knowledge of employment law a plus

Salary and Benefits:

Full Time position -  $30.00 to $33.00 per hour

·         Benefits including:

·         Health insurance

·         401(k) matching

·         Dental insurance

·         Vision insurance

·         Flexible spending account

·         Life insurance

·         Paid time off

To Apply:

Please submit a resume and cover letter to HR@goweca.com. Please specify the position for which you are applying in your subject line.

Senior Manager, Marketing, Communications & Growth

About WECA

The Western Electrical Contractors Association (WECA) is a premier nonprofit association serving the electrical and low voltage industry through workforce development, education, advocacy, and contractor support. We help contractors succeed while creating career pathways for apprentices, students, and electrical professionals. Through training, industry resources, and public affairs efforts, WECA works to strengthen the workforce and future of the industry.

Position Overview

WECA is seeking a Senior Manager, Marketing, Communications & Growth to lead and execute our marketing and communications strategy while helping drive organizational growth. This is a hands-on senior leadership role for someone who can combine strong digital marketing execution, executive-level communications, brand and content judgment, team leadership, and product-to-market growth.

The right candidate must be comfortable moving between multiple facets of the role: developing direction, writing and reviewing content, improving digital performance, coaching team members, managing projects, and helping WECA’s programs, services, and education products connect with the right audiences.

The role reports to the Chief Operations Officer and works cross-functionally with the Chief Education and Product Officer, Membership, Apprenticeship, and other internal teams to support member engagement, education product growth, market expansion, and consistent external communications.

What You Will Do

Marketing Strategy, Growth, and Revenue Performance

  • Lead development and execution of WECA’s integrated marketing strategy aligned with organizational goals, member and student engagement, education product growth, and revenue priorities.
  • Write comprehensive marketing plans and own their implementation.
  • Conduct competitive analyses and deliver regular competitive intelligence reports to inform strategic and go-to-market decisions.
  • Use market trends, audience behavior, customer insights, and performance data to inform strategy, messaging, and campaign direction.
  • Track and optimize marketing performance, including campaign effectiveness, return on marketing investment, lead generation, engagement, and conversion outcomes.
  • Support revenue forecasting and performance tracking for non-apprenticeship education products from a market and demand-generation perspective.

Brand, Communications, and Executive-Level Messaging

  • Own WECA’s brand voice, messaging, and storytelling across digital, written, visual, and external communications.
  • Draft, edit, and review communications that require strong writing, grammar, clarity, tone, executive judgment, and organizational awareness.
  • Develop and support executive-level communications, public-facing messaging, media alerts, press releases, and high-visibility organizational communications.
  • Serve as a quality gatekeeper for external communications, ensuring materials are polished, accurate, professional, and aligned with WECA’s reputation and standards.

Digital Marketing, Website, and Performance Optimization

  • Plan and execute multi-channel campaigns across digital, print, email, web, social media, and industry channels.
  • Oversee paid media strategy, SEO/SEM, website content, analytics, and digital performance reporting.
  • Use tools such as Google Analytics, website metrics, campaign analytics, and related platforms to assess performance and improve outcomes.
  • Lead website and customer-experience improvement efforts, working with internal teams or external partners to improve clarity, usability, engagement, and conversion.

Product-to-Market Growth for Education Offerings

  • Partner with Education leadership to align WECA’s non-apprenticeship education offerings with market demand, customer needs, and growth priorities.
  • Translate education programs into clear, compelling value propositions for target audiences, including contractors, non-member participants, students, and other industry stakeholders.
  • Define and refine target audience segments, identify market opportunities, and help improve engagement, conversion, participation, and revenue outcomes.
  • Provide market-based input into positioning, pricing, offer structure, campaign strategy, and customer feedback loops while the CEPO retains ownership of product design and lifecycle.

Content, Creative, and Editorial Oversight

  • Contribute directly to content creation and editing, including digital, written, video, social, web, and campaign materials.
  • Provide creative direction and review for video, photography, design, print, and digital content to ensure WECA is represented accurately and professionally.
  • Identify details that may affect brand, credibility, safety, tone, or professionalism before content is published or distributed.
  • Maintain and improve content standards, asset use, and campaign consistency across channels.

Collaboration, Relationship-Based Growth, and Team Leadership

  • Work closely with Membership to support WECA’s relationship-driven engagement and conversion model.
  • Support marketing-driven interest as it transitions into meaningful conversations, member engagement, course participation, and long-term relationships.
  • Lead, coach, and support marketing team members while maintaining strong standards for quality, responsiveness, and accountability.
  • Manage workflows, priorities, timelines, and resource allocation across multiple projects and stakeholder requests.

What We Are Looking For

We are looking for a well-rounded, hands-on marketing leader who can bridge strategy, execution, communication quality, digital performance, and growth outcomes. The strongest candidate will have the technical, data-driven, and creative marketing and communications skills to do the work; and the team management experience and leadership presence to guide the function, define and communicate strategy to internal stakeholders, and help WECA continue to grow.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 7+ years of progressive experience in marketing, communications, growth marketing, product marketing, or a closely related field.
  • Demonstrated experience developing and executing multi-channel marketing strategies and campaigns.
  • Strong writing, editing, proofreading, communication, and messaging skills, including the ability to review and improve content before publication.
  • Hands-on digital marketing experience, including website, SEO/SEM, digital campaigns, analytics, and performance review.
  • Experience using data and performance insights to adjust marketing strategy and improve engagement, conversion, participation, or revenue outcomes.
  • Demonstrated ability to translate programs, services, or technical offerings into clear, market-relevant messaging and value propositions.
  • Experience leading projects, managing priorities, coordinating stakeholders, and moving work forward independently.
  • Leadership experience, including supervising, coaching, coordinating, or setting standards for team members, vendors, or cross-functional contributors.

Preferred Qualifications

  • Experience in nonprofit, association, education, workforce development, construction, electrical, skilled trades, or similar mission-driven environments.
  • Experience marketing education products, training programs, professional services, membership offerings, or other products that require audience understanding and trust-building.
  • Experience leading website redesign, customer-experience improvement, CRM, eCommerce, or digital platform improvement efforts.
  • Experience supporting both strategy and hands-on execution in a smaller, growing, or multi-functional organization.

Salary and Benefits:

Annual Starting Salary: $112,000 - $115,000 (Full-time, FLSA exempt)

Work Location: Hybrid or remote within Arizona, California, or Utah; or based at a WECA office location in Rancho Cordova, CA; San Diego, CA; Fresno, CA; or Woods Cross, UT. Occasional in-person meetings or travel may be required.

 Benefits including:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Flexible spending account
  • Life insurance
  • Paid time off
  • 401(k) matching

Application Requirements

To be considered, please submit the following to HR@goweca.com:

  • Resume
  • Cover letter explaining your interest in WECA and how your background aligns with this role
  • Portfolio or work samples that demonstrate your marketing, communications, digital, campaign, content, or related work

Portfolio examples may include campaigns, writing samples, web or digital work, brand or messaging work, product marketing materials, presentation materials, communications, or other work that reflects your capabilities. Please include context where helpful so we understand your role in the work.